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Indemption Integrations

Engage existing HubSpot contacts. Build new ones.

Connect real-world and digital engagement to HubSpot with personalized dynamic QR codes for known contacts and generic QR experiences that generate new leads. Every scan can open a Pit Stop, capture intent, enhance customer data, and update HubSpot automatically.

From the first anonymous scan to every interaction that follows, Indemption keeps the customer journey connected to HubSpot.

Indemption is a customer engagement & attribution platform—an engagement layer on top of HubSpot, not simply another HubSpot connector.

Sign up free and receive 100 free credits to build your first campaign and connect HubSpot.

HubSpot manages your CRM. Indemption captures engagement.

Indemption helps businesses do two things with HubSpot: enhance, engage, and measure activity from existing contacts—and generate, identify, and build new contacts from previously anonymous engagement.

HubSpot stays the system of record. Indemption captures the journey that happens outside the CRM.

Existing contacts

Give every HubSpot contact a unique, measurable path from a physical or digital touchpoint into a personalized experience.

New leads

Turn any shared QR code into a measurable lead-generation path that finds, enhances, or creates the right HubSpot contact.

Engagement can come from print, packaging, signage, events, retail displays, brochures, flyers, digital content, and other QR-enabled touchpoints—then write back into HubSpot:

  • QR code scans
  • Lead form submissions
  • Offer requests
  • Mobile wallet pass delivery
  • USPS delivery milestones
  • Multi-touchpoint customer interactions
  • Automatic HubSpot contact updates
  • Attributed campaign and source activity

Two QR paths. One connected HubSpot journey.

Indemption supports two distinct QR models—one for known HubSpot contacts, and one for shared lead generation. Both can open a Pit Stop and keep attribution connected to HubSpot.

Engage Known Contacts

Give every HubSpot contact a unique, measurable path from a physical or digital touchpoint into a personalized experience.

A unique dynamic QR code can be tied directly to an individual HubSpot contact. When contacts are imported or connected from HubSpot, Indemption can preserve that identity and associate a unique QR experience with that person.

When the contact scans, Indemption can recognize the known contact without requiring the person to identify themselves again—subject to the configured experience and available contact identity.

  • Unique dynamic QR tied to a HubSpot contact
  • Recognize the contact when they engage
  • Personalize the Pit Stop experience
  • Present contact-specific offers and lead forms
  • Enhance the existing CRM record
  • Attribute scans, offers, forms, and activity
  • Associate activity with contacts and deals
  • Continue engaging across multiple interactions
  1. HubSpot Contact
  2. Unique Dynamic QR Code
  3. Personalized Pit Stop
  4. Customer Interaction
  5. Existing Contact Updated
  6. Activity and Attribution Recorded

Generate New Leads

Turn any shared QR code into a measurable lead-generation path that finds, enhances, or creates the right HubSpot contact.

A generic QR code is not initially tied to one specific person. It can be placed on signs, brochures, product packaging, advertisements, event materials, retail displays, business cards, flyers, shared mail pieces, or other public marketing materials.

When an unknown visitor scans, the QR code opens a Pit Stop designed to capture intent and generate a lead. The visitor becomes identifiable after submitting information, requesting an offer, saving a wallet pass with identifying data, or completing another configured identification step.

  • One generic QR used by many people
  • Capture identity and intent through a Pit Stop
  • Search HubSpot for a matching contact
  • Enhance the record when a match exists
  • Create a new contact when no match exists
  • Preserve the campaign and QR attribution source
  • Create or associate a deal when configured
  1. Generic QR Code
  2. Anonymous Scan
  3. Lead, Offer, or Wallet Pit Stop
  4. Identify the Visitor
  5. Find or Create HubSpot Contact
  6. Activity and Attribution Recorded

Complete Customer Attribution

Attribution is not limited to knowing which campaign generated a response. Indemption records both who engaged and what caused the engagement.

Personalized QR codes identify known contacts, while generic QR codes preserve the source that generated a new lead. An anonymous generic scan does not automatically identify a person. Identity is established after the visitor provides information or completes another configured identification step.

Indemption can connect engagement to:

  • The individual known contact (unique dynamic QR)
  • The specific generic QR code (shared code)
  • The Pit Stop experience
  • The campaign
  • The project or marketing initiative
  • The printed or digital source
  • The lead form
  • The offer
  • The wallet pass
  • The resulting contact
  • The associated deal, when configured

Physical engagement sources

  • Printed QR codes
  • Direct mail
  • Retail displays
  • Product packaging
  • Event signage
  • Brochures and flyers
  • Business cards and sales sheets

Digital & connected sources

  • Mobile wallet passes
  • Lead forms
  • Offers
  • Landing-page Pit Stops
  • USPS delivery milestones
  • Future POS integrations
  • Future connected applications

Pit Stops: the experience between the scan and HubSpot

A QR code starts the interaction. A Pit Stop determines what happens next.

Pit Stops are the experience and decision layer between the QR scan and HubSpot. They capture intent, personalize the next step, and help find, enhance, or create the right CRM record.

QR Scan Pit Stop Recognize or Identify Engage Update HubSpot Preserve Attribution

What a Pit Stop can do

  • Recognize a known contact from a personalized dynamic QR
  • Collect information from an unknown visitor
  • Display personalized content
  • Present an offer
  • Deliver a wallet pass
  • Capture a lead form
  • Route the interaction to connected destinations

What each Pit Stop can do in HubSpot

  • Find, enhance, or create a HubSpot contact
  • Associate the engagement with a HubSpot deal when configured
  • Record activity and attribution
  • Trigger HubSpot workflows
  • Keep the originating QR, Pit Stop, and campaign connected

Make every HubSpot contact more useful

Indemption does not just clean records. It can continuously make an existing HubSpot contact more useful by adding both better data and new engagement history.

Contact Data Enhancement

Improve the quality of CRM fields before or after engagement—when services are enabled.

  • Address correction
  • NCOA processing
  • Geocoding
  • Email append
  • Phone append
  • Demographic append
  • Other enabled third-party data services

Contact Engagement Enhancement

Add behavioral context so the HubSpot record reflects how the contact actually responded.

  • QR scan activity
  • Lead form responses
  • Offer requests
  • Campaign source
  • Pit Stop source
  • Wallet pass requests
  • Deal associations
  • Future wallet usage and redemption events
Most integrations move data. Indemption enhances contacts with cleaner fields and measurable engagement history. Enhancements depend on configuration, provider availability, and purchased services. Review proposed changes before write-back.
Review mockup — approve enhancements before HubSpot updates
Contact Original City Updated City Latitude Longitude Write Back
Jordan Lee Snt Louis Saint Louis 38.6270 −90.1994 Yes
Ava Chen Phoenix Phoenix 33.4484 −112.0740 Yes
Sam Rivera Austin Austin — — Skipped

Illustrative UI only. Users approve records and fields before any HubSpot contact is updated.

Two entry points. One HubSpot customer journey.

The customer journey does not begin only with importing contacts. Existing contacts and new leads can enter through different QR paths—then continue inside the same HubSpot journey.

Known-contact path

  1. Connect HubSpot
  2. Select Existing Contacts
  3. Create Unique Dynamic QR Experiences
  4. Contact Scans
  5. Personalized Pit Stop Opens
  6. Contact Engages
  7. Existing Record Is Enhanced
  8. Activity and Attribution Update HubSpot

New-lead path

  1. Create Generic QR Experience
  2. Publish QR Across Physical or Digital Media
  3. Unknown Visitor Scans
  4. Pit Stop Captures Intent
  5. Search HubSpot
  6. Enhance Match or Create Contact
  7. Associate Activity and Source
  8. Continue the Customer Journey

Then both paths merge into

One HubSpot Customer Journey

  1. Engage

    Pit Stop Interaction

    Personalize, capture, or convert intent.

  2. Enhance

    Data & Activity

    Improve the record and engagement history.

  3. Retain

    Offer or Wallet

    Continue the relationship after the first scan.

  4. CRM

    HubSpot Updated

    Contacts, activities, and deals stay current.

  5. Measure

    Complete Attribution

    Who engaged and what caused it stay connected.

Every identified response reaches the right HubSpot record.

Indemption is designed to update existing contacts when possible and create new contacts only when needed—while preserving the attribution source.

  1. Is the QR already tied to a known HubSpot contact?

    Yes: update and engage that contact.

  2. If not, did the visitor provide identifying information?

    Search HubSpot for a matching contact after the visitor identifies themselves through a form, offer, wallet pass, or other configured step.

  3. Was a matching contact found?

    Yes: enhance the existing record and associate the activity.

    No: create a new contact and preserve the attribution source.

A scan alone should not automatically create an unnecessary HubSpot contact. Identity and matching happen through the Pit Stop experience and the information the visitor provides.

Supported HubSpot Capabilities

Indemption supports engagement, attribution, and CRM updates for both existing contacts and new leads—not list sync alone.

Existing Contact Engagement

  • Dynamic QR codes tied to HubSpot contacts
  • Personalized Pit Stop experiences
  • Update existing contacts
  • Enhance contact data
  • Record engagement activity
  • Associate contacts with deals
  • Preserve campaign and QR attribution

New Contact Acquisition

  • Generic lead-generation QR codes
  • Lead form capture
  • Search for existing matching contacts
  • Enhance existing matches
  • Create new contacts
  • Attribute the originating QR, Pit Stop, and campaign
  • Create or associate deals when configured

Campaign and CRM Operations

  • Import contacts
  • Write approved enhancements back to HubSpot
  • QR attribution
  • Lead form attribution
  • Offer attribution
  • USPS campaign milestone activity
  • Contact and deal associations

Coming Soon Wallet Pass Attribution — wallet passes are available in the Indemption platform; associating installs, usage, and redemption with HubSpot contacts and deals is coming soon.

Why this matters

A CRM connector moves records. Indemption helps you engage the contacts you already have and build the contacts you need—then keeps HubSpot informed as the journey continues.

Typical CRM Connector

  1. Import Contacts
  2. Sync Fields
  3. Stops There

Indemption

  1. Engage Existing Contacts
  2. Generate New Leads from Shared QR
  3. Personalize or Capture via Pit Stop
  4. Find, Enhance, or Create Contacts
  5. Attribute Who Engaged and What Caused It
  6. Complete HubSpot Customer Journey

FAQ

Common questions about Indemption and HubSpot.

Yes. Indemption can use dynamic QR codes tied to individual HubSpot contacts, allowing scans and resulting engagement to be attributed to the known contact and used to update or enhance the existing CRM record.

Yes. A generic QR code can be used across shared marketing materials. Each visitor can enter a Pit Stop where Indemption captures identifying information, checks for an existing HubSpot contact, enhances a match, or creates a new contact when needed.

Once the visitor provides enough identifying information, Indemption can search for an existing contact. When a match is found, the interaction can enhance the existing record instead of creating an unnecessary duplicate.

A dynamic contact-linked QR code identifies a known HubSpot contact and supports personalized engagement. A generic QR code is shared publicly and is designed to capture and identify new prospects or reidentify existing contacts.

No. A scan alone should not automatically create an unnecessary contact. The Pit Stop can capture identifying information, search for an existing match, enhance that record when found, or create a new contact when appropriate.

No. Indemption is a customer engagement and attribution platform with deep HubSpot integration. Direct mail is one engagement channel among many—alongside print, packaging, signage, events, retail displays, brochures, flyers, digital content, QR codes, Pit Stops, offers, and wallet passes.

No. HubSpot manages your CRM and remains the system of record. Indemption is the engagement layer that captures customer interactions and writes them back into HubSpot.

A QR code starts the interaction. A Pit Stop determines what happens next. Pit Stops can recognize known contacts, collect information from unknown visitors, present offers, deliver wallet passes, capture lead forms, and find, enhance, or create HubSpot contacts while preserving attribution.

Yes. Indemption can connect engagement to the known contact, the specific QR code, the Pit Stop, the campaign, the printed or digital source, the lead form, the offer, the resulting contact, and the associated deal when configured.

No. Contact import is available, but the platform focus is capturing engagement for existing contacts and new leads—then updating HubSpot automatically. Indemption can also enhance CRM data and engagement history before write-back when services are enabled.

Wallet passes are available in the Indemption platform today. Wallet Pass Attribution to HubSpot contacts and deals is coming soon.

Yes. Supported workflows can create contacts, update existing contacts, associate activities, create deals, and associate contacts with deals—so engagement stays visible inside HubSpot.

Typical connectors move or sync records. Indemption captures customer engagement across physical and digital touchpoints for both existing contacts and new leads, enhances data when services are enabled, attributes the source of each interaction, and continuously feeds that journey into HubSpot.

Build your own integration

Prefer a native HubSpot Connected App when it fits. When you need a custom booking or operations system to start a tokenized Loop, use the UOCL inbound webhook from your server.

Start a Loop with the API

Engage the contacts you have. Build the contacts you need.

Use personalized QR experiences to deepen relationships with existing HubSpot contacts and generic QR experiences to turn anonymous engagement into attributed new leads.

Sign up free and receive 100 free credits to build your first campaign and connect HubSpot.