Indemption by BuzzWorksAI

Connect Physical Marketing to the Rest of Your Business

Indemption turns scans, Pit Stop responses, wallet passes, redemptions, and campaign activity into structured data your systems can use.

Use secure APIs and integration workflows to connect Indemption with POS systems, CRMs, email platforms, reporting dashboards, spreadsheets, sales tools, and custom business applications.

Start a Loop with the API View Developer Documentation

API Integrations

Use these entry points depending on whether you are starting a Loop from your system, receiving events outbound, managing Connected Apps, or reviewing API documentation.

Start a Loop

POST JSON to the UOCL inbound webhook to create a tokenized QR Launch experience from your booking system or CRM.

Start a Loop with the API →

Receive Loop Events / Webhook Outputs

After a participant submits, deliver results to email, CRM, sheets, or your own webhook destinations through Connected Apps and Automation Feeds in your signed-in Indemption account.

How outputs connect →

Connected Apps

Authorize HubSpot, Google Sheets, webhooks, and other destinations for a Mail Owner inside your Indemption account. Prefer native apps when available; build custom flows when you need full control.

HubSpot → · Salesforce → · Build your own →

API Keys

Scoped server-to-server keys for inbound Loop Start and other approved APIs. Self-serve create / revoke UI is in development — keys for approved accounts are provisioned on request.

API key guidance →

Build your own integration

When a native Connected App is not enough, call the inbound Loop webhook from your backend and send outcomes to your systems with webhook feeds.

Start a Loop with the API →

Your Marketing Data Should Not Live in a Silo

A scan is more valuable when it can become a lead, a wallet pass, a redemption event, a CRM update, a sales notification, a campaign report, or a follow-up action. Indemption is designed to help physical marketing activity move into the systems where your team already works.

Indemption connects real-world marketing activity to the systems your business already uses. You keep your CRM, POS, email platform, spreadsheets, dashboards, sales tools, and internal operations — Indemption becomes the measurable physical marketing layer that connects to them.

Keep Your Existing Systems

Indemption does not require clients to abandon their current CRM, email platform, POS system, or reporting tools. It adds a measurable physical marketing layer that can connect into those systems.

Controlled Data Access

APIs can be scoped by client, mail owner, permission, and use case so external systems only access the data they are approved to use.

From Scan to Business Outcome

A real-world scan can trigger a Pit Stop, capture identity, create a wallet pass, validate an offer, record a redemption, and push the result into downstream business systems.

Integration Capabilities

QR scans, Pit Stop responses, wallet pass installs, wallet pass redemptions, campaign activity, delivery and attribution data, and physical marketing intelligence can be made available through controlled APIs and integration workflows.

Inbound Loop Start

Start a tokenized Loop / Ride experience from your system with a single JSON POST. Read the webhook guide →

Wallet Pass Validation

Allow a POS system, mobile app, kiosk, or custom tool to confirm whether a wallet pass is valid, active, expired, or already redeemed. Preview

Wallet Pass Redemption

Redeem wallet passes through an API call and write the redemption back to Indemption as part of the campaign record. Preview

Pit Stop Responses

Send lead captures, selector choices, form responses, offer requests, and identity capture data to CRMs, email platforms, spreadsheets, or internal systems via Connected Apps and feeds.

Outbound Webhooks & Feeds

Deliver selected campaign events to your webhook URL, email alerts, or connected providers as activity happens.

Automation Workflows

Use your own automation host to connect Indemption events to multi-step processes across email, CRM, operations, and sales systems.

API-First Where It Matters

Indemption is designed to remain the system of record for physical marketing attribution. External systems can validate passes, redeem offers, retrieve approved campaign activity, and consume structured event data through secure API endpoints.

Physical Ad QR Scan Pit Stop Wallet Pass Redemption External System

The campaign journey remains measurable inside Indemption while approved systems receive the data they need to take action.

Automation Templates for Real-World Workflows

For clients who want no-code or low-code automation, Indemption can support downloadable workflow templates designed for external automation platforms such as n8n. Clients can run these workflows in their own automation account and connect Indemption to their chosen apps using secure API keys.

Clients control their own automation environment. Indemption provides the API access, documentation, and optional setup assistance. We do not host or manage client n8n instances by default.

Add Pit Stop Leads to Email Platform

Send new Pit Stop responses to Mailchimp, Constant Contact, or another email platform.

Coming Soon

Send Redemption Alerts

Notify a manager, sales rep, or operations team when a wallet pass is redeemed.

Coming Soon

Update a CRM

Create or update a contact when a QR scan becomes an identified response.

Coming Soon

Campaign Summary Reports

Send daily or weekly campaign activity summaries to email, spreadsheets, dashboards, or internal reporting tools.

Coming Soon

VIP Response Routing

Trigger a special follow-up when a high-value response or redemption occurs.

Coming Soon

Built for Developers, Useful Before Signup

Review the Loop Start webhook contract and other API documentation before creating an account. API keys, live testing, and production access require an authorized account.

Start a Loop with the API Other API docs

Secure, Scoped, and Auditable

Integration access should be controlled. Indemption APIs are designed around scoped API keys, permission-based access, usage logging, and client/mail-owner boundaries.

Scoped API Keys

Keys can be limited to specific permissions and authorized client contexts.

Permission-Based Access

External systems should only be granted the actions they need, such as validating or redeeming wallet passes.

Usage Logs

API activity can be logged for auditing, troubleshooting, and operational visibility.

Revocation and Rotation

Keys can be revoked or rotated if an integration changes or a credential is exposed.

What You Can Connect

Retail and POS

Validate and redeem wallet passes at checkout while writing the redemption back to the original campaign.

Real Estate and Sales Teams

Route scan responses, form fills, and high-intent prospects into CRM records or salesperson follow-up workflows.

Events and Venues

Connect QR responses and wallet passes to guest lists, event check-ins, offer redemptions, and follow-up campaigns.

Direct Mail

Turn mail-piece scans and Pit Stop responses into lead records, email list updates, sales alerts, or campaign reports.

HubSpot CRM

Indemption captures customer engagement and attribution across QR codes, Pit Stops, offers, and physical marketing—then updates HubSpot automatically. Explore the HubSpot integration →

Salesforce CRM

Indemption connects QR scans, Pit Stops, leads, physical marketing activity, and approved data enhancements back to the right Salesforce Contact or Lead. Explore the Salesforce integration →

Outdoor and Transit

Move physical advertising engagement into dashboards, CRM workflows, or marketing performance reports.

Loyalty and Offers

Use wallet passes and redemption events to connect campaign engagement to repeat visits, incentives, or loyalty activity.

Integration Roadmap

Capabilities below reflect planned and in-development integration features. Availability depends on account configuration and enabled features for approved accounts.

UOCL Loop Start (Ride Start inbound)

Available

Production inbound webhook for starting tokenized Ride / Loop experiences. Documentation →

Generic Loop Start alias (/webhook/loop-start)

Planned

Stable non-Ride inbound path for all Loop templates. Use Ride Start today for Ride experiences.

API Key Management (self-serve)

In Development

Create, name, scope, show-once, revoke, and rotate keys in Connected Apps.

Outbound webhook feeds

Available

Deliver selected events to external webhook URLs and Connected Apps destinations when configured.

Wallet Pass Validate / Redeem API

In Development

Public REST preview for POS and custom tools. See Developer Documentation.

Automation Templates

Planned

Downloadable workflow templates for common automation platforms and business systems.

The integration architecture, campaign attribution model, wallet redemption flow, Pit Stop response structure, and physical marketing intelligence concepts described here are part of the proprietary Indemption platform and related BuzzWorksAI systems.